Now, this is being extended to Instagram, too. The Rights Manager is Now Extended to Instagramįacebook’s Rights Manager is a tool that’s designed to help you find any of your copyrighted images that you’ve submitted for protection on the platform and manage them accordingly. When you upload your video, you’ll be able to choose to use “auto-generated captions” by enabling a toggle bar quickly.įacebook’s (and thus Instagram’s) caption transcriber isn’t going to be entirely, 100% accurate, but it’s more accurate than other solutions out there, and it increases accessibility overall.Īnd in the meantime, if you’re looking to make your Instagram content more accessible overall, don’t forget to add alternative text to your image posts– these can be used by individuals with screen readers so that they can better use the platform, too. Now, automatic closed captions are going to IGTV videos. There are also plenty of users who are deaf or have hearing disabilities, and closed captions make the content accessible to them. Plenty of users choose to watch a video with the sound off, which is how it typically starts on auto-play. They allow you to connect with your target audience much more effectively. Automatic Closed Captions Coming for IGTV VideosĬlosed captions are an incredible asset to social media videos (and marketing videos in general!). This is an exciting study that we personally can’t wait to see the results of, especially as it may shape both Instagram’s and Facebook’s policies moving forward. It’s part of the research experiment announced Monday but WOW. So Facebook is now going to pay people to deactivate their IG and FB accounts before Election Day. While both platforms have been encouraging users to get registered to vote or to check their voting status, they’ve also reached out to certain users with a fascinating deal: If they’ll deactivate their account up until the election, they’ll be paid.įacebook is offering $10 to $20 per week to do so, and users who participate in the study but don’t deactivate may opt-in to see content unlike what they typically do.įacebook is not paying the external researchers, and the goal is to see what impact social media has on voter tendencies. Instagram and Facebook are currently running an in-depth test to assess their impact on elections in the United States, which has been heavily debated since the 2016 election. Instagram Will Pay Users to Deactivate Accounts Temporarily Live Shopping is also now coming to Instagram, which allows people to purchase items that they’re viewing from a Live in real time. You can also see more detailed analytics in the Commerce Manager. This was designed to streamline the selling process on Instagram.Ĭreators can also tag your products in their posts to drive on-platform sales further.Īnd to help businesses with the rough economic climate, all selling fees through checkout on Instagram are waived through the end of the year. In addition to the wider native checkout roll out, there are a few new great features.įor starters, businesses can now easily open an Instagram Shop with checkout using the Commerce Manager or through an integration with partners like BigCommerce or Shopify. The checkout is streamlined and takes advantage of the secure and convenient Facebook PAy. In the next few weeks, all eligible US businesses and creators with a shop will gain access to Instagram’s new in-app checkout. Instagram is p rioritizing its on-platform, in-app shopping features. In this post, we’re going to take a look at all of the Instagram updates that happened in September 2020, so let’s get started! New Tools for Shops & Increased Checkout Rollout This month, there are new features available and new tests happening that can impact how brands and users alike are benefiting from the platform. Keeping up with these changes is an important part of staying ahead of the competition and being able to meaningfully connect with your target audience. Social media evolves so quickly, and both Facebook and Instagram roll out updates at a rapid-fire rate. Are you up to date with all the latest and great changes that have recently come to Instagram?
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